Exhibit View

Exhibit View – News and Ideas

Are Virtual Events a Good Idea for Your Business?

Before face-to-face events fell victim to the virus, virtual events - other than webinars - were of little interest to most companies. But now they're big news and companies are wondering if and how to use them. So this post is intended to help explain the...

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Getting Ready to Safely Resume Your Live Events Program

Preparing for a safe return of the live events industry is important for everyone. And show venues, show managers, airlines, restaurants, hotels, casinos are all working on safety standards and protocols to ensure that exhibitors and attendees feel safe - and are safe...

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Our Take on The Future of Brick & Mortar

Brick and mortar retail will return. The big question is when and how it will come back after the Coronavirus. The three most common scenarios offered by pundits include: Scenario One: A bounce back to business as it was pre-virus Scenario Two: A bounce...

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Not Cool for School

Most of you probably went to elementary school in the 80’s. So, what would you say if you were asked to name some of the things that have changed since then? Well, if you are thinking about tradeshows, retail stores, museums and environments (as we do most...

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TED@DuPont Event Explores the Future of Science

Here are three interesting questions: Can the common-sense principles followed by pilots - that have reduced commercial U.S. air fatalities to just one in the past ten years - help us be safer on the road? Why not use screen-printing technology to design...

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SYMA-CUBIC: A New, Fast Second Story Solution for Tradeshows

SYMA, a company based in Kirchberg, Switzerland, is one of the world’s leading designers of flexible, reusable systems. These systems of smartly engineered aluminum components offer exhibitors fast, cost effective solutions for everything from “shell scheme” shows and...

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The Difference Between B2B and B2C Events

We work on both B2B and B2C tradeshow and event programs. Most customers just target one audience or the other. But every now and then one decides to test the waters with another audience. These days it's typically a company that sells through distribution...

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TE Connectivity – Connecting the Dots at LIGHTFAIR

TE Connectivity is a global company with over 14 billion in annual sales. Its business in a nutshell is the design and manufacture of connectors and sensors that are mission critical components of larger assemblies - like cars, planes, lighting systems and...

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Pitney Bowes: Thinking Inside the Box at ShopTalk

You may know Pitney Bowes best for its postage meters, but it’s actually a leading global technology company whose main business is supporting the billions of transactions made by its customers with all kinds of shipping, mailing, financial and data solutions. One...

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SONY – Getting Closer to the People at CES 2019

Since it first opened its doors in 1967, CES (Consumer Electronics Show) has been the showcase of consumer technology innovation. It's now undeniably the largest and most influential technology event on the planet. It's the place where cool tech debuts –...

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Art Guild Honors 25 Years of Service

Art Guild held its annual all-employee party celebrating 2018 - another great year - and recognizing 36 employees for 25 years or more of service. According to Tom Iacovone, Vice President and head of the Tradeshow and Events Division, "We pride ourselves...

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SONY Booth Takes Best In Show at CEDIA Expo 2018

We’re proud to announce that Sony was just awarded CEDIA Expo’s first-ever overall Best in Show booth award, presented by a panel of judges in recognition of SONY’s creative, engaging and impactful presence at this year’s Expo. CEDIA Expo – held this year...

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Spagnola/Art Guild Collaboration Featured in SEGD Magazine

The Stevens Institute of Technology (Stevens) – on the Hudson River across from New York - was the first university in the United States dedicated to mechanical engineering. It has been in the midst of a turnaround that is helping make it one of the most desirable...

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Tradeshow Design Trends: Booths That Aren’t Booths

There are several interesting design trends that you may have noticed on tradeshow floors these days - all created to help exhibitors standout from everything else around them. One is the “anti-tech booth” where there’s not a trace of anything digital to be found....

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Our 20th Lion’s Den for Companions In Courage

We’ve posted before about our work for the Companions in Courage Foundation, founded by National Hockey League Hall of Famer, Pat LaFontaine. We’re posting again because we’ve reached a memorable landmark – our 20th Lion’s Den installation. What’s a Lion’s Den? Kids...

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International Tradeshows: Meeting the Challenge

Around 2000, most exhibit houses came to the same conclusion. If they couldn’t help a customer take their program overseas, the customer would take their program to someone who could. So, the goal became to make the experience of going overseas just the same for a...

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Art Guild Helps Inspire Brand New Book: Pheel the Love

“I got a call one day from Tom Iacovone. Tom is head of the Trade Show and Events division of Art Guild, a high-end trade show and design company.” So opens the brand new book co-written by Tom Burgoyne, the man inside of the Philly Phanatic suit, and Evan Marcus,...

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Exhibit Fabrication: National Museum of Industrial History

    No one can deny the impact of America’s industrial achievements on both the U.S. and the rest of the world. So, Art Guild is pleased to have played the role of exhibit fabricator for a museum celebrating America’s rich industrial heritage. The National Museum of...

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Art Guild: Pioneering The Home Depot Store of the Future

One of the things we firmly believe at Art Guild is that the breadth of experience we gain working on many different types of projects – tradeshows, events, lobbies, museums and retail displays – helps us bring more innovative and effective solutions to all our...

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Art Guild: Mobile Event Marketing’s New Value Equation

Tradeshows have always been about getting in front of your audiences where they are, but sometimes access to them just 3 days a year isn’t enough. And then, of course, there are all the audience members who don’t come to your shows at all. Enter mobile event marketing...

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Tradeshow Budgets – Making Every Dollar Count

In the movie Titanic, when Jack is having dinner with the rich folks, a toast is made to “making it count.” We understand that sentiment. In fact, its one of our credos. Every customer, no matter what their budget, gives us their business because they expect us to...

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