The Future of Brick and Mortar During and Post COVID-19
Is brick and mortar retail as we know it gone? Or is it just on pause? People are social creatures. There’s no doubt they want to return to brick and mortar stores. Even more than before you’ll need to entice them with an exciting instore experience. But now – until the Coronavirus threat is largely gone – you’ll also need to make them feel safe too.
So, on this page we’ll explore some of the ways retailers and manufacturers who sell to them are preparing for a world where the risk is reduced but not gone, and people are eager to emerge from social isolation. We suggest starting with our view on the Future of Brick and Mortar. And come back for new stories and updates.
People are remarkably creative - particularly in times of need. So we’re all seeing an explosion of ideas for keeping people safe once they’re released from lockdown - some smart and some maybe not so. In France they’re partially encasing restaurant goers...read more
Brick and mortar retail will return. The big question is when and how it will come back after the Coronavirus. The three most common scenarios offered by pundits include: Scenario One: A bounce back to business as it was pre-virus Scenario Two: A bounce...read more
One of our recent stories covered technologies that reduce the need for contact between shoppers and store employees while instore. This story is about new ways manufacturers and retailers are exploring to allow shoppers to avoid stores and salespeople...read more
The U.S. has a rep for falling behind behind other countries on some things. One of these is the adoption of touchless technologies - most notably touchless payment technologies like Apple Pay. And even when you use Apple Pay or another touchless payment...read more
Okay, so we shared a story about using touchless technology on in-store interactives to make shoppers feel safer. But a totally touch-free store is hard to imagine. And let’s face it, touching stuff while shopping is often part of the fun. And since promising to...read more
Pre-virus, a lot of technologies were gaining in popularity at retail as ways to create more personalized and seamless customer journeys. And in some cases to reduce employee counts. But now many of these technologies have been given a new purpose -...read more
You all know by now how the Coronavirus typically spreads. An infected person coughs or sneezes and creates droplets that get inhaled or land in the eyes, nose and mouth of others. Or the droplets land on surfaces where people can pick them up by hand and...read more