Meetings + Events: PayPal Social Media Lounge at South by Southwest (SXSW)

by | Mar 11, 2014

Quick Video Tour

The PayPal Social Media Lounge at the South By Southwest (SXSW) Music and Media Conference (formerly Music Festival), is interesting it two ways. It’s a really smart way for a company (PayPal) to both drive and brand the social conversation surrounding a massive event. It is also one more example of the kind of events-related projects we are doing more and more of for our customers. The 60′ x 60′ lounge in the Austin Convention Center, which we helped bring to life under the direction of PBJS, is designed as a haven for bloggers and other media people.It is fitted out to accommodate 84 on-line workstations and includes a mobile charging station, a cafe, a PayPal retail store and a stage for interviews, broadcasts and musical performances. Our many contributions included creative re-purposing of PayPal’s existing inventories, graphic production, AV, and a neat, custom wire management solution for the power and internet needs of the 84 workstations. And it looks like we’ll be doing it all over again at the sold-out Coachella Valley Music and Arts Festival which runs over three weekends this April.