by Editor | Jul 12, 2016 | Art Guild News, Events, Trade Show News
After hashtags first appeared in 2007, it didn’t take long for hashtags related to specific tradeshows and events to come into widespread use (e.g., #exhibitorlive) particularly on Twitter. These hashtags allow all kinds of random show-related chatter to be shared...
by Editor | Apr 12, 2016 | Art Guild News, Events, Trade Show News
Big, dramatic custom booths get the attention. But for many customer programs, the heavy lifting is done by the smaller exhibits. They’re the ones that go to most of the shows. They’re all that many important audiences ever see. This puts a real premium on their...
by Editor | Feb 7, 2016 | Art Guild News, Events, Lobbies & Visitors Center News, Trade Show News
In this hyper-competitive world the accuracy and consistency of an audiences’ experience with a brand has never been more critical. Trying to deliver this using multiple vendors can come at a high, often unrecognized cost; loss of control and unnecessary time and...
by Editor | Mar 11, 2014 | Art Guild News, Events, Trade Show News
Quick Video Tour The PayPal Social Media Lounge at the South By Southwest (SXSW) Music and Media Conference (formerly Music Festival), is interesting it two ways. It’s a really smart way for a company (PayPal) to both drive and brand the social conversation...
