Marketing In Disguise – Literally

Marketing In Disguise – Literally

More and more, audiences are saying no to traditional marketing messages.  As Craig Davis, a marketing pundit put it, “We need to stop interrupting what people are interested in and be what people are interested in.” Well, how do you do that when you have...
Going Viral: Cracking the Code

Going Viral: Cracking the Code

At ExhibitorLive a session presenter shared this fact; the average American man spends $2,000 on underwear across the course of his lifetime. The average woman spends $32,000. Within minutes, and while the session still went on, this piece of information had been...
Brand Experience

Brand Experience

Studies show brands that continually invest in improving the experience customers have when interacting with them reap many benefits. For starters, these include higher sales and margins, as well as more customers turned into brand advocates, a critical advantage in...