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Just Out – Art Guild News and Ideas
Pitney Bowes at Shoptalk: Making A Little Curiosity Pay Off Big
If You Build It, Will They Come? When you spend time and money to build a tradeshow booth, naturally you want to be sure the right people come to visit it. And there's lots of strategies and tactics marketers can use to entice tradeshow audiences to visit their...
Top Live Event Trends – Our Forecast
We get asked about possible trends that will impact the live events industry over the next few years. Answering that accurately can be as challenging as saying what’s going to happen in the stock market. But we’re always willing to give it a go.
Keeping it Fresh for Sennheiser’s Unique Wireless Audio Technologies
When we design and engineer displays for retail we always try to go beyond the assignment to find unique ways to build the customer’s ROI. Here’s a good example for Sennheiser’s audio technologies.
“You – The Inside Story” – A Fun New Exhibit for the Maryland Science Center
Ever wonder what it feels like to lie on a bed of nails – or why you have so much ear wax? Wonder no more. Get these answers and more at our latest exhibit build and installation project for the Maryland Science Center.
A New Award Winning Museum Interactive Project for Memorial Sloan Kettering
A digital museum interactive fabricated and installed by Art Guild was just recognized by the Core77 Design Awards for outstanding execution, insight, creativity, and intent.
The Waterways Project – A Unique Road Show Experience for the Mohawk Group
A Roadshow Primer When it comes to roadshows in the live events industry, there are two basic formats. The traveling exhibit - the kind you build, load onto trailers and set up at a series of different venues. Like the pandemic-inspired and highly successful...
Interactive Exhibit Highlighting Gender Inequality Wins Multiple Awards
An exhibit fabricated and installed by Art Guild has just won multiple awards, but before we get to those let’s describe the exhibit. The exhibit is called “Seat at the Table” and it’s currently installed at the Kimmel Center for the Performing Arts. It’s designed to...
Global Supply Chain Trends Impacting the Return of Live Events
The pandemic largely shut down the world of live, in-person events. Now some of its far-reaching effects on the global economy could make their return a bit more challenging - despite a lot of eager event managers and audiences. As a marketer planning on resuming your...
Taking It On the Road: Mohawk Finds a Safe Way to Showcase its New Products
Here’s a conundrum. Imagine you’ve got important new products to launch and that all the tradeshows you typically use to launch them are cancelled or postponed thanks to COVID. On top of that, your customers have told you that an online launch just won’t cut it. They...
Art Guild’s Doug Zegel Jr. Wins “Forged In Fire” Challenge
As a company, we have expertise in a lot of areas. You know. Designing and fabricating tradeshow exhibits, lobbies and showrooms. Fabricating museum exhibits. Designing retail displays and environments. Even creating cool digital and electro-mechanical interactives....
UFI Takes a Hard Look at the Future of Events – Both Online and In-Person
In 2020 tradeshow organizers, exhibitors and attendees were unwillingly thrown into a massive experiment that essentially explored two things: The impact of an almost total loss of in-person events on their lives and businesses The effectiveness of online events as a...
NextStep™ – Reimagining the Flooring Step Display
If you’re not making it better, what’s the point? That guiding principle may be what led General Mills to add a new marshmallow to Lucky Charms cereal in 2018 - a purple unicorn. But we know it's what drives most of our projects, particularly the displays and fixtures...
New Sony Displays for Walmart and Target Set the Standard
The competition between electronic brands in big box stores is - well, like it is between brands almost everywhere - really fierce. So, when we get an assignment from Sony to develop retail displays for Walmart and Target to showcase Sony’s new,...
Hero Walls – Bringing Students and Communities Together
Everyone needs heroes. Heroes help define our aspirations and ideals - things like courage, honor, leadership and self-sacrifice. And ideally, heroes become symbols for the qualities we would like to possess and the ambitions we choose to set for...
Sony’s Smart Solution for the Virtual CEDIA Expo
Replacing a cancelled live, face-to-face event with a virtual one isn’t for everyone. And the decision should be driven - at least in part - by looking at the original KPIs for the cancelled live event - then figuring out if they can be achieved in a virtual...
New Museum Exhibits Tell the Story of Chester County, PA
Chester County is one of the three original counties that made up the colony of Pennsylvania. It was created in 1662 along with Bucks and Philadelphia counties by William Penn under a charter granted by King Charles II of England. And Upland in Chester...
Our Newest: The Presidents by Madame Tussauds at The Franklin Institute
We're proud to have worked on a number of exhibits for The Franklin Institute over the years including perennial favorites "Electricity" and "SportsZone." But out latest, created in partnership with design firm Alusiv, is unique for a couple of reasons....
Are Virtual Events a Good Idea for Your Business?
Before face-to-face events fell victim to the virus, virtual events - other than webinars - were of little interest to most companies. But now they're big news and companies are wondering if and how to use them. So this post is intended to help explain the...
New Graphics Technologies Mean Smarter, More Engaging Graphics for Retail, Events, Museums and More
There are few things better than telling a customer, “We’ve got exactly the capabilities you need,” and being confident that we do. But in our business which covers creating all kinds of visitor experiences from live events and retail environments to...
Marketing Strategies for Winning Responsibly in the New World of Live Events
Your company goes to tradeshows and creates live events to achieve specific business goals. These can include generating brand awareness or reinforcing you’re position in the industry. Introducing new products and services. Collecting sales leads....
Bringing Safety and Confidence Back with Safe Space Solutions
People are remarkably creative - particularly in times of need. So we’re all seeing an explosion of ideas for keeping people safe once they’re released from lockdown - some smart and some maybe not so. In France they’re partially encasing restaurant goers...
Go LIVE Together – Speeding the Safe Return of the Tradeshow Industry
As a company that has a big stake in the tradeshow and live events industry, we’re as eager as our customers to see its safe return. To support that goal, we’ve joined Go LIVE Together - a coalition of over 4,000 companies with operations in the U.S. who...
Our Take on The Future of Brick & Mortar
Brick and mortar retail will return. The big question is when and how it will come back after the Coronavirus. The three most common scenarios offered by pundits include: Scenario One: A bounce back to business as it was pre-virus Scenario Two: A bounce back to...
SONY at CES 2020: Amazing Content, Tech and Even a New Concept Car
The world’s biggest consumer tech event - CES 2020 - just came and went. CES which began in 1967 as the Consumer Electronics Show - basically a small gadget fair - has now become a really big gadget fair and a lot more with 170,000 attendees and 4,500...
TED@DuPont Event Explores the Future of Science
Here are three interesting questions: Can the common-sense principles followed by pilots - that have reduced commercial U.S. air fatalities to just one in the past ten years - help us be safer on the road? Why not use screen-printing technology to design...
New MoAR Exhibit Explores Trans-Atlantic Impact of American Revolution
The Museum of the American Revolution (MoAR) which opened in 2017 is one of Philadelphia’s newest museums. Its self-stated mission is to bring the causes, events, and ideas of the American Revolution to life. Its newest exhibit - Cost of Revolution: The...
SYMA-CUBIC: A New, Fast Second Story Solution for Tradeshows
SYMA, a company based in Kirchberg, Switzerland, is one of the world’s leading designers of flexible, reusable systems. These systems of smartly engineered aluminum components offer exhibitors fast, cost effective solutions for everything from “shell scheme” shows and...
iWall Interactive Ice Core Exhibit Helps Visitors Explore 100,000 Years of Climate Change
Art Guild has just completed another iWall interactive project, this one for the American Museum of Natural History in Manhattan (AMNH), a museum where we've worked several times before. The iWall, built and installed by Art Guild, is part of a climate...
Watery Interactive Exhibits Star at Explore & More Children’s Museum
The mission of Explore & More - The Ralph C. Wilson Children’s Museum - is to provide “best-in-class play experiences” that allow the children, families and community of Buffalo to “explore, learn and develop together.” The museum, founded over 25...
The Difference Between B2B and B2C Events
We work on both B2B and B2C tradeshow and event programs. Most customers just target one audience or the other. But every now and then one decides to test the waters with another audience. These days it's typically a company that sells through distribution...
TE Connectivity – Connecting the Dots at LIGHTFAIR
TE Connectivity is a global company with over 14 billion in annual sales. Its business in a nutshell is the design and manufacture of connectors and sensors that are mission critical components of larger assemblies - like cars, planes, lighting systems and...
Pitney Bowes: Thinking Inside the Box at ShopTalk
You may know Pitney Bowes best for its postage meters, but it’s actually a leading global technology company whose main business is supporting the billions of transactions made by its customers with all kinds of shipping, mailing, financial and data solutions. One...
Art Guild: Tackling the Most Complex Structure in the Universe
“The most advanced exhibit on the human brain anywhere in the world.” That’s how the director – Lew Crampton – of the South Florida Science Center described a brand-new exhibit called Journey Through the Human Brain. This 2,500 square foot exhibit...
SONY – Getting Closer to the People at CES 2019
Since it first opened its doors in 1967, CES (Consumer Electronics Show) has been the showcase of consumer technology innovation. It's now undeniably the largest and most influential technology event on the planet. It's the place where cool tech debuts –...
Art Guild Honors 25 Years of Service
Art Guild held its annual all-employee party celebrating 2018 - another great year - and recognizing 36 employees for 25 years or more of service. According to Tom Iacovone, Vice President and head of the Tradeshow and Events Division, "We pride ourselves...
Panasonic’s Live Event Technology – Demo at InfoComm 2018
Panasonic Systems Solutions of North America specializes in entertainment technologies for the professional AV market. At InfoComm 2018 - the largest show in the US for audiovisual technology - Panasonic wanted a killer demonstration showing how it’s pushing the...
SONY Booth Takes Best In Show at CEDIA Expo 2018
We’re proud to announce that Sony was just awarded CEDIA Expo’s first-ever overall Best in Show booth award, presented by a panel of judges in recognition of SONY’s creative, engaging and impactful presence at this year’s Expo. CEDIA Expo – held this year...
New Educational Exhibits Preserve Maine’s “Lobstahs” and More
Art Guild’s latest project includes a variety of educational exhibits for LabVenture, a new educational learning facility in Portland, Maine and part of the Gulf of Maine Research Institute (GMRI), a marine nonprofit dedicated to the preservation of the...
Breaking News – Art Guild Opens New, More Capable Vegas Facility
Las Vegas consistently ranks as the country’s top tradeshow destination. And no wonder. It’s a painless trip from almost everywhere. There’s a fantastic array of world class tradeshow venues, incredible restaurants, spectacular hotels, great entertainment...
iWall Exhibit Chronicles the History of Olympic and Championship Skiing
The Colorado Snowsports Museum & Hall of Fame in Vail, Colorado showcases the rich history and heritage of the Colorado ski and snowboard industry, and its impact on the state’s development. In the Spring of 2018 the museum reopened after undergoing a multi-year,...
iWall Interactive Showcases New Exhibit at Intrepid Sea, Air and Space Museum
The Intrepid Sea, Air and Space Museum is an American military and maritime history museum showcasing a collection of ships, air and space craft. These include the aircraft carrier Intrepid, the nuclear missile submarine USS Growler and the space shuttle...
Shoes for Crews Tradeshow Exhibit: Keeping Customers InStep
Sure, the big custom exhibits get all the glory, but in a lot of programs it's the little ones that do the heavy lifting. So, we like to feature interesting examples of these too. Like this one for Shoes for Crews – a company that makes specialty safety shoes for...
Art Guild’s Mike Fabian Recognized by Companions in Courage
This is our 3rd blog post about Art Guild’s fabrication and installation work on the Lion’s Den program for the Companions in Courage Foundation. The first two posts recognized milestones in the program, such as our 20th Lion’s Den installation this past Spring at the...
Spagnola/Art Guild Collaboration Featured in SEGD Magazine
The Stevens Institute of Technology (Stevens) – on the Hudson River across from New York - was the first university in the United States dedicated to mechanical engineering. It has been in the midst of a turnaround that is helping make it one of the most desirable...
Tradeshow Design Trends: Booths That Aren’t Booths
There are several interesting design trends that you may have noticed on tradeshow floors these days - all created to help exhibitors standout from everything else around them. One is the “anti-tech booth” where there’s not a trace of anything digital to be found....
Our 20th Lion’s Den for Companions In Courage
We’ve posted before about our work for the Companions in Courage Foundation, founded by National Hockey League Hall of Famer, Pat LaFontaine. We’re posting again because we’ve reached a memorable landmark – our 20th Lion’s Den installation. What’s a Lion’s Den? Kids...
International Tradeshows: Meeting the Challenge
Around 2000, most exhibit houses came to the same conclusion. If they couldn’t help a customer take their program overseas, the customer would take their program to someone who could. So, the goal became to make the experience of going overseas just the same for a...
We Get an Award for Service Excellence from The Home Depot. Sweet.
Look at the picture above. That’s one of three different-sized “Quarry Wall” fixtures we’ve been making and shipping to Home Depot stores across the country for the last nine years. This one’s 24 feet long. It’s made up of hundreds of individual parts, and its carries...
Tradeshow Exhibit Design: Art Guild Helps Hoshino U.S.A. Rock NAMM
Hoshino (U.S.A.) Inc. is the U.S. distributor of the popular Ibanez and Tama brands of musical instruments, and a subsidiary of the Hoshino Gakki Group based in Japan. Tama is known for drum kits and related components. The Ibanez brand offers a range of guitar models...
Tradeshow Exhibit Design: Shaking It Up At CCA’s Winter Convention
CCA Global Partners is dedicated to helping local businesses and entrepreneurs succeed in marketplaces that face widespread consolidation. One of these marketplaces is flooring. Here CCA has used its cooperative business model to create the country’s two largest...
Good Budget. Bad Budget. Cutting Tradeshow Costs Strategically.
You want to cut your tradeshow program’s costs. Who doesn’t? Reducing tradeshow costs is smart business (plus it’s always good to show upper management you’ve got their back). But in our experience, sometimes the wrong things get cut from the budget. A couple of...
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