MasterCard is one of our customers and we are pleased to be able to share a clever way they’re using social media to build buzz and their brand at the same time. MasterCard is always looking for ways to add value for their cardholders, which is why they created their Priceless Surprises campaign. Launch of this campaign came on the night of the GRAMMY Awards; thousands of cardholders were surprised with anything from music downloads to the chance to get to meet Justin Timberlake. Now MasterCard has expanded this campaign with its Priceless Surprises vending machine. Show your MasterCard, stand in front of the Twitter powered machine, and send a tweet to your followers with the hashtag #PricelessSurprises and the machine dispenses covetable, situation-specific experiences and rewards exclusively for MasterCard cardholders.
For example, at the Mashable House at the South by South West Festival (SXSW) in Austin, Texas, MasterCard used the machine to reward emerging entrepreneurs. Cardholders lined up to see what surprise the machine had in store for them, stepped up and tweeted to receive anything from one-on-one phone conversations with industry-leading technology executives to hard-drives, chargers, and more.
Some who won the conversations had the opportunity to speak with Mashable CEO Pete Cashmore or social media guru Gary Vaynerchuk. MasterCard’s VP/Senior Business Leader, US Digital Marketing and Social Media said, “From our list of 300 influencers, we’d pair our winners with the perfect person to guide them in their endeavors. It’s an invaluable experience for someone trying to get their startup off the ground.”
The vending machine continues its journey from event to event around the country, and the surprises it dispenses change from audience to audience. Read more about it here.