International Tradeshows: Meeting the Challenge
Around 2000, most exhibit houses came to the same conclusion. If they couldn’t help a customer take their program overseas, the customer would take their program to someone who could. So, the goal became to make the experience of going overseas just the same for a customer as going to a domestic show. But how to do that best? Exhibit houses took one of two approaches:
- Build or buy a bunch of overseas facilities in key cities around the world
- Develop a network of overseas partners that lets them offer the same support overseas that they can domestically
Art Guild chose the second approach and we have never looked back. Instead of a fixed, limited pool of overseas resources – we found that the right, vetted network lets us offer customers a resource “ocean.” One that has let us bring amazingly cost-effective solutions to customers on every continent (except Antarctica, although we’re up for the challenge). And one that allows us to bring whatever kind of expertise is needed – beyond fabrication and on-site services – to ensure your brand experience is culturally and locally relevant.
What’s the overseas experience like for our customers? Exactly the same as a domestic show, except you might find yourself on a much longer plane ride. You work with your account team. They work with our overseas partners, here or on-site based on requirements. We never let you feel like you’re on your own.
The slideshow above shows images from our most recent spate of overseas shows, including:
- An Air Products exhibit at GASTECH 2017 in Tokyo, Japan – the world’s largest gas industry event
- An exhibit for Versum Materials at SEMICOM in Shanghai, China – the world’s largest gathering of the semi-conductor industry
- An Invista exhibit at INDEX 2017 in Geneva, Switzerland – dedicated to innovations in the world of “nonwovens”
- An exhibit for Chemours at the European Coatings Show in Nürnberg, Germany – the leading trade fair for paints, coatings and construction chemicals
Can we take your program somewhere?