Social Media: Finding Its Place at Events

Social Media: Finding Its Place at Events

Whose a better social target? Someone who wants to win an iPad, or someone actively searching for user reviews of your product?     About six years ago the tradeshow and event industry went ‘gaga’ over social media.  Everybody knew it was going to change...
What Type of Customer Are You?

What Type of Customer Are You?

We were interviewing a prospective customer and asked a standard question, “What’s wrong with your current exhibit house.” The answer was very straightforward, “They said ‘no’ to us too many times.” This was a valuable answer because it cued us in to the type of...