The Post Show “What If” Game

The Post Show “What If” Game

Let’s say Bill comes into your booth. He spends a fair amount of time talking to a salesperson about a specific product. Bill then chooses to email himself links to brochures and videos on several other products. Then because you are also tracking what he actually...
Total Cost of Ownership (TCO) and Your Next Exhibit

Total Cost of Ownership (TCO) and Your Next Exhibit

The concept of TCO (or Total Cost of Ownership) is often used as a product comparison tool. For instance, in the world of office printers, buyers compare products not just on initial cost, but on initial cost plus the estimated costs of owning and operating that...
Is Technology the Answer?

Is Technology the Answer?

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.”  – Steve Jobs It seems a meeting doesn’t go by in either our retail or tradeshow businesses where a customer doesn’t ask for...
Tradeshow Program Reboot – Building ROI

Tradeshow Program Reboot – Building ROI

Here’s an interesting and simple approach to building your program’s ROI. It starts by recognizing that all ROI-building strategies fall into three basic categories: –   Operational Excellence Strategies – Driving cost, time, waste and complexity out of your...
Adding Value for Your Attendees

Adding Value for Your Attendees

At the 2014 Exhibitor Show, Bob Milam (a.k.a. Tradeshow Bob) spoke about an interesting way to reconsider you approach to tradeshows.  It involved looking at the relationship between the three groups of people that make up a show: –  The Attendees who come to...