Rethinking Your Event’s Sacred Cows

Rethinking Your Event’s Sacred Cows

By Shawna Suckow, CPM and Interface 2014 Presenter A funny thing happened on the way to our annual conference. I’ve spent years studying and speaking on the topic of audience engagement, but it was my own conference that recently schooled me on the subject first-hand....
Events Then and Now – The Fundamentals of Success

Events Then and Now – The Fundamentals of Success

Recently when preparing to expand our office space, we found some old binders with photos of tradeshow exhibits we had done in the 50’s and 60’s. This led us to reflect on how much has changed in this business. For instance, leads used to be collected on paper forms...