A New Take on the B2B Decision Process

A New Take on the B2B Decision Process

by | Dec 28, 2014 | Show Savvy

A New Take on the B2B Decision Process An article by David Court at McKinsey and Company breaks the B2B purchase decision process into four key phases, each representing “potential battlegrounds where marketers can either win or lose:” Initial consideration – winning...
Social Media: Finding Its Place at Events

Social Media: Finding Its Place at Events

by | Nov 12, 2014 | Show Savvy

Social Media: Finding Its Place at Events Whose a better social target? Someone who wants to win an iPad, or someone actively searching for user reviews of your product?     About six years ago the tradeshow and event industry went ‘gaga’ over social...
A New Take on the B2B Decision Process

What Type of Customer Are You?

by | Nov 11, 2014 | Show Savvy

What Type of Customer Are You? We were interviewing a prospective customer and asked a standard question, “What’s wrong with your current exhibit house.” The answer was very straightforward, “They said ‘no’ to us too many times.” This was a valuable answer because it...